This week at the National Stationery Show held in New York City’s Jacob K. Javits Convention Center, we unveiled a new crest for Wooster & Prince to celebrate our 7th year in business and to debut our newest products which feature the crest as their label.
Now, admittedly, seven years doesn’t seem like such a long time … but for an entrepreneur in business, this span of time is marked in dog years! And so, we drew inspiration for this new crest from a variety of examples of old world company and family crests.
There are many examples of this type of logo treatment in the world but I kept coming back to the lovely shield shape of the Harney & Sons Fine Tea label, which is not only a a beautiful logo but also a great company story.
For the interior design of the crest, we also were inspired by the calligraphic flourishes seen on 17th century sheet music. Elaborate and ornate, the swirls and frills around the music titles were a great resource for adapting the Wooster & Prince crest.
With lots of input from lots of resources, we ultimately came to a design with a tiny little pagoda icon at the top to give reference to my love of Asian design. What fun to finally unveil it at the National Stationery Show!